Portfolio and opportunities
I’m Reuben Lenoir, founder of Pixelhatch and a senior creative with 15+ years across brand, campaign, digital, content and production delivery.
My strongest work happens before the brief is fully settled: finding the useful signal, shaping the offer, building the public experience and creating the hook that gives people a reason to visit, test, share or start the conversation.
Product, strategy and signal systems
Pixelhatch has become the place where I test and build around a clear shift: people, buyers, recruiters and teams are no longer only browsing pages. They are asking systems for answers. That changes the creative problem from simply looking visible to being clear, trusted, current and structured enough to be understood and recommended.
The through-line is signal repair. Telleo, Battlecat, Zombify and Launch Signal Strategy each respond to a different version of weak, missing or misaligned signals. The repair comes through clarity, context, proof, trust signals and the core principles of TEO: making the right information easier to find, understand, reuse and recommend before a weak answer is formed.
AI visibility platform and agency growth system
A white-label AI visibility and signal repair platform for agencies, built around the behavioural shift from ranking on page one to becoming the answer when people ask AI-assisted systems for recommendations.
AI model lifecycle product and utility-led launch
An AI model lifecycle product built around model deprecation signals and the fragility of relying on systems that can change, degrade, retire or disappear.
Career signal repair product with tested output logic
A career signal repair product starting with senior creatives, where broad experience, hybrid capability and role fit are often flattened or misread by modern hiring systems.
Strategic consulting tool and client-ready report
A productised consulting method and internal mapper built for the moment before campaign spend scales: making sure the product has the proof, context and trust signals to support the attention.
What this work shows
Across Telleo, Battlecat, Zombify and Launch Signal Strategy, the pattern is consistent: spot the shift, define the problem, shape the offer, design the system, create the hook and build enough of the experience to make the idea real. That is the layer I work best in — connecting strategy, creative direction, product thinking and delivery without losing the thread.
How I think
My value sits in the layer between strategy and delivery: spotting the shift, shaping the offer, designing the system and building the public experience so complex ideas become easier to understand, trust and act on.
Find the signal
Work out what the useful truth is, where the market is confused and what the audience needs to understand before they can act.Shape the system
Turn that signal into a brand, product story, content structure, interface, report or service framework that can hold together in the real world.Build the hook
Create a reason for people to visit, test, share, compare or start the conversation before they are ready for the full offer.Test and refine
Use real feedback, output quality checks and first-read logic to make the work clearer, more credible and more useful after launch.Selected creative and delivery work
These projects show the delivery experience behind the newer product work: public campaigns, digital systems, wayfinding, tourism brands, production-heavy environments and work that had to hold up beyond the presentation deck.
Art direction and motion design
A behaviour-change social campaign built for fast-scroll attention, translating public safety messaging into something engaging, memorable and easy to act on.
Outcome: Delivered more than 1 million impressions, reached more than 303,000 people and achieved 11.03% engagement while keeping the message clear, useful and effective.
UX, UI and digital system design
A scalable digital design system translating a physical experience brand into a clearer, more intuitive online journey across complex public touchpoints.
Outcome: Improved consistency between print and digital channels, strengthened brand cohesion and supported a smoother customer journey across the Parks Victoria ecosystem.
Brand identity and rollout
A culturally informed identity system built for one of Victoria’s major tourism experiences, spanning signage, merchandise, print and digital touchpoints.
Outcome: Delivered a recognisable and scalable visitor brand that strengthened cohesion across formats while reflecting cultural context, place and heritage.
Art direction and production
Art direction and campaign delivery across tourism, recreation and government projects, often in remote or high-pressure environments with many moving parts.
Outcome: Maintained consistency, quality and momentum across complex productions, helping teams deliver strong public-facing work under real-world pressure.
Information design and signage systems
A large-scale wayfinding framework integrating six experience brands into a human-centred signage system designed for real-world visitor use.
Outcome: Improved clarity, usability and decision-making across diverse park environments while enabling consistent rollout across roughly 70 template variations.
What I bring
The through-line is not one format. It is the ability to find the useful signal, shape the story, make the public experience clearer and still get the work shipped.
Product and service positioning
Turning unclear ideas, offers and emerging market shifts into sharper propositions, product stories and audience-facing systems people can understand quickly.Brand, campaign and creative systems
Identity, campaign thinking and rollout systems that hold together across websites, content, reports, public-facing assets and real delivery environments.Web, UI and content experience
Landing pages, interfaces and content structures that make the important parts easier to read, easier to trust and easier to act on.AI visibility and signal repair
Strategy, language, proof and public signal assets shaped for the problems created as AI-assisted systems become part of how people search, choose, hire, compare and trust.Experience and fit
Experience
Best fit
Practical support
Open to projects and opportunities
I’m open to freelance projects, contract support, part-time roles and the right full-time opportunity. Send through the rough outline, the job description or the thing that keeps getting pushed to next week.